Behind it’s kitsch, shiny, confident and playful veneer and aesthetic lies a much more sincere and angst-ridden message. It’s possible to view the movement as an expression not just of the genres it borrows from, but of the clamor of our current moment. This early manifestation of hyperpop seemed to draw upon the foundations laid by the likes of Hudson Mohawke yet still presented it’s own weird ways of communicating.Įqually looking forward as it does backwards, hyperpop reconstitutes styles of music that have long since gone out of fashion, constantly poking at what is or isn’t “cool” or artful. Cook and SOPHIE debuted their new mode of glossy pop music, there were few words to describe their loud and uncanny sound. Much of hyperpop’s beloved protagonists and notable successes can be credited to the dedication and intensely focussed creative control these figureheads have retained over their output and vision. This sound has been emerging from every crevice of popular culture, proliferating at an impressive rate in the new digital age and slowly infiltrating the sound of some of the biggest pop superstars in the world.īecoming widely referred to as Hyperpop, this new genre has become renowned for its maximalist or exaggerated take on popular music, self-referential humor and a unique manifestation of nostalgia for the early internet age. Over the past decade, a new manifestation of pop music has quickly established itself as ‘the sound of the future’.
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